A herd of horses grazing on the side of a road

What If Your Horse Could Tell You Exactly What They Need ?

Let Horses Choose What Heals Them

They can — if you let them.

Revolutionizing Equine Wellness with Instinctive Supplementation

Welcome to the future of horse care: a Self-Selection System that empowers your horse to self-diagnose and self-medicate using nature’s pharmacy. Designed to align with their evolutionary instincts, our herbal supplement solutions dissolve easily into water or minimal feed, allowing horses to choose freely—just as they would in the wild.

🌿 Why Every Horse Needs This

Domestic horses are deprived of the biodiversity they’d naturally use to self-regulate their health. Even in the most enriched settings like Paddock Paradises, the healing herbs they seek just aren’t growing underfoot.

Our Essential Water Bar Packs bridge that gap—bringing the wild to your stable.

✔️ Supports their natural healing behaviors

✔️ Unlocks insights into individual and herd health

✔️ Encourages trust, choice, and autonomy

✔️ A powerful enrichment tool for mental and physical well-being

✔️ Reflects their real-time, evolving health needs

🔍 Caretakers Get Clarity


By watching what they choose (and when), you'll gain invaluable knowledge about your horse’s body, behavior, and hidden imbalances, with step-by-step guidance from an equine nutritionist - right here at the convenience of your fingertips.

📦 Ready to Begin?

👉 Scroll down and learn to open a conversation with your horses you never thought possible.

Your horse knows. We just need to listen

beige horse standing on grass field
beige horse standing on grass field
a white horse standing on top of a dry grass covered field

The System: How It Works🐴

  1. Consult
    By purchasing an online consultation, you’ll receive personalized advice from a specialist to discuss your horse’s current needs and goals. You’ll receive a tailored plan of herbal and natural remedies, including detailed guidance on their benefits, uses, and targets. Along with this, you'll get links to trusted wholesale suppliers in the U.S. for each ingredient, allowing you to offer these remedies at home.

  2. Setup & Track
    You'll get links to trusted wholesale suppliers in the U.S. for each ingredient, allowing you to offer these remedies at home. Whether you choose to have your horse self-select or integrate the herbs into their feed, you'll be able to monitor progress over time.

  3. Adapt & Support
    For the next six months, you'll have ongoing access to your specialist for follow-up and adjustments as needed to address symptoms and ensure optimal results. Based on what they're ready to consume, decisions will be made to add, reduce, or rotate herbals in their formula — fine-tuning their plan, with support chat available through every step of the journey online - no more costly farm visits!

🤝 Join the Self-Selection Movement

Let’s give horses back their voice.
Let’s
partner with them, not prescribe.

You can also order readily made, generic formulas for some of the most common targets below: (Now taking orders for december shipments!)

🤝 Join the Self-Selection Movement

Let’s give horses back their voice.
Let’s
partner with them, not prescribe.

zebra drinking water

💡 Who Is This For?

🟢 Already Running a Paddock Paradise?
You’ve given them movement and terrain. Now give them choice and autonomy. The Self-Selection Water Bar enhances your setup with a sensory-rich experience and a feedback loop you can actually track and learn from.

🟡 Rethinking a Traditional Setup?
Not sure where to begin with enrichment? This is an ideal starting point. You don't need to overhaul your pasture—you just need a few buckets, clean water, and a willingness to let your horse show you what they need. It's the first step toward species-appropriate wellness.

🌱 Not Just a Trend—A Natural Science in Action Approach

Whether you're already deep into liberty-based horsekeeping or just starting to rethink traditional care, this system isn't just enrichment—it's biologically necessary.

Modern equine environments often limit a horse's ability to access the wide range of plants they would instinctively choose from in the wild. Even the best rotational grazing or Paddock Paradise setups often can’t recreate that plant diversity. The result? Horses are left with unmet needs they can’t verbalize—and caretakers are left guessing.

🧬 Enter: Applied Zoopharmacognosy
This field studies how animals self-select plant compounds to regulate their health. Horses are especially skilled in this—when given choices, they intuitively consume what supports their current condition, from inflammation relief to stress regulation. Learn More> Here

By offering diverse, water-soluble herbal blends, you invite your horse to participate in their own care, activating instincts backed by science.